Downtown Portland offers spirit, savings, and sustainability this holiday season

Pop-up shops, SmartPark free parking days, a ‘Pin It And Win It’ campaign, and LED holiday lights deliver a complete downtown shopping experience this holiday season

Nov 8, 2012
PORTLAND, Ore. – City and business leaders came together today to celebrate the kick-off of downtown’s holiday shopping season. Portland Mayor Sam Adams, joined by retailers, downtown property owners and representatives of the Clean & Safe District, announced the opening of the four pop-up shops, the annual "Holidates” promotion, a "Pin It And Win It” interactive Pinterest campaign and SmartPark free parking days in December. Attendees also launched the annual holiday lighting program.

"Today’s event highlights the festive shopping experience downtown Portland has to offer this holiday season,” said Mayor Adams. "We’ve got the entertainment, the restaurants, and of course, the local and national stores for everyone on your list.”

"The Clean & Safe District is proud to be part of today’s holiday kick-off and celebrate all of the hard work we do throughout the year to make downtown such a special place for the holidays,” said Dave Hamilton, chair of the Clean & Safe District. "Each year, downtown retail and property owners, the city and our arts community continue to find new ways to attract more people to experience downtown and this year is no exception.”

More information about the holiday attractions – pop-up shops, SmartPark free parking days, "Holidates” promotion and holiday lighting - is below.

Holidate with Downtown:
From 4-7 p.m. every Thursday in December, stay after work or go downtown to cross things off your to-do list and have some fun! Enjoy special events in stores and restaurants and listen to live merry music in the Pioneer District, sponsored by Portland Mall Management, Inc.

Free Parking Sundays in the Pioneer District:
Receive free parking all day when you enter a downtown SmartPark garage between 12-2 p.m. on Sunday, December 2 and Sunday, December 9. Elves will be greeting shoppers with vouchers when you enter the garage.

*valid at SmartPark garages at 3rd & Alder, 4th & Yamhill and 10th & Yamhill streets.

Pin It and Win It:
Participate in a social media campaign using Pinterest that allows people to repin photos to win goodies from downtown retailers. Downtown Portland will host a "Downtown PDX Wishlist” Pinterest board with dozens of items from local restaurants, retailers and performing arts partners – all available to win just by repining. The Pin It and Win It campaign runs from November 12 – November 28, with prizes announced each Friday. To play, go to

PDX Pop-Up Shops:
The four pop-up shops showcase local independent artisans and designers, encouraging shoppers to seek out unique gift offerings downtown this holiday season. They are located at the following addresses:
  • 902 SW Morrison: Wolf’s Apothecary
  • 902 SW Morrison: Enchanted Alpaca
  • 535 SW Sixth Avenue: Emit
  • 614 SW Eleventh Avenue (Governor Hotel): Boys’ Fort - returning from last year
Wolf’s Apothecary: A homage to the wisdom of times past, Wolf’s Apothecary features local health and beauty products with a collection of turn-of-the century and modern home goods.

Enchanted Alpaca:
This boutique offers comfortable, elegant, warm and breathable clothing made of alpaca and natural fibers. There are pieces for men, women, children and babies as well as live alpacas at the store every weekend!

Emit: Emit blends performance fabrics and modern silhouettes to create bold, distinctive women's apparel and accessories that allow you to feel beautiful and confident in any situation.

Boys’ Fort: Boys’ Fort showcases custom-built furniture, reclaimed lighting fixtures and men’s bags, wallets and jewelry, as well as bespoke personal fragrances and other trophies of modern-day living.

In addition to supporting local talent and emerging retail entrepreneurs, the shops temporarily activate vacant storefronts, improving the pedestrian environment downtown and allows property owners to showcase their vacant space for future, permanent tenants. The pop-ups will remain open through December 31, 2012.

Entering its fourth year, this successful program was presented at this year’s annual International Downtown Association conference and has become a model for other Pop-Up retail programs across the country. Last year’s four pop-up stores’ sales totaled more than $225,000 during the eight-week period.

Project partners include Portland Business Alliance and the Clean & Safe District, Portland Development Commission, Downtown Retail Advocate, Downtown Marketing Initiative, the City of Portland, Vizwerks, BPM Associates, and the Governor Hotel.

Holiday Lighting:
Each year, festive holiday lights light up more than 700 trees along 63 blocks in downtown Portland. The ‘green’ holiday lighting program reflects the city’s commitment to sustainability and reduces energy costs by 80 percent compared to traditional lights. This is the fourth year the program has used LED lights, which will remain up through February 15, 2013.

Property owners and managers in downtown’s Clean & Safe District cover the full costs of the lights installation, maintenance and electricity costs. The Alliance has managed the downtown holiday lighting program for eight years on behalf of the Clean & Safe District. Portland’s holiday lighting program is one of the largest tree-lighting programs in the nation. Lights are installed using techniques approved by the Urban Forestry Department.

For the latest updates, special offers, discounts and prizes, follow DMI on its social media channels:

About the Downtown Marketing Initiative:
The Downtown Marketing Initiative is a public-private partnership created and funded by the City of Portland and its partners that is dedicated to promoting the long-term vitality of downtown Portland. Since its inception in 2006, the Downtown Marketing Initiative has successfully supported downtown during a period of intense redevelopment and has become a critical economic stimulus tool in the current financial climate. For more information please visit

About Pop-Up Shops:
PDX Pop-Ups Shops is a Downtown Retail Strategy Project turning Portland’s vacant retail space into temporary shops where local designers and artists can "set up shop” in the core retail district this holiday season. Project partners include Portland Business Alliance and the Clean & Safe District, Portland Development Commission, Downtown Retail Advocate, Downtown Marketing Initiative, the City of Portland, Vizwerks, BPM Associates and The Governor Hotel.

Downtown Clean & Safe District
Downtown’s Clean & Safe District was created more than 20 years ago to support additional cleaning and security in the central city. The district, funded by downtown property owners, includes 213 blocks in the central city, and also supports market research and retail recruitment and retention efforts. The district is managed by the Portland Business Alliance under the direction of the district’s board of directors. Learn more at

The Portland Business Alliance

The Portland Business Alliance is Greater Portland’s Chamber of Commerce. With nearly 1,200 members, we strive to promote and foster an environment in the Portland region that attracts, supports and retains private sector jobs, spurs economic vitality and enables quality educational opportunities for the region's residents. Learn more at