Downtown Portland kicks off holiday wonderland

New businesses, PDX Pop Up Shops and festive installations welcome customers for the shopping season

Nov 17, 2017

PORTLAND, Ore – On Thursday, Nov. 16, Portland business leaders gathered to kick off the 2017 holiday shopping season. Downtown visitors will soon see the holiday campaign “Downtown Portland Wonderland” come to life in display windows at the downtown Target on SW 10th and Alder. The Campaign features art by local designer Dan Stiles, a past participant of the PDX Pop Up Shop program. 
“Who needs the North Pole when you can head to downtown Portland for a festive holiday experience?” said Portland Mayor Ted Wheeler. “You can find something for everyone on your list. Take a minute to enjoy all the holiday lights, visit a fabulous pop-up shop and maybe do some caroling. Major construction projects are temporarily on hold during the holiday season to make getting around easier.” 
Noteworthy new openings this year include Portland Food Hall, the new food hall featuring four restaurant outposts; Chris Cosentino’s stylish Jackrabbit in The Duniway hotel; and the hotly anticipated relocation of seafood favorite Roe to the Morgan Building. 
New locations have opened downtown for St. Honore Bakery, Afuri Ramen, and Wailhua Shave Ice. In addition to Pendleton’s new location at Park Avenue West, Patagonia has opened a new location on West Burnside, as have Vans and Le Labo in the West End. 
“Come explore the best our downtown has to offer during the holidays,” says Downtown Retail Council (DRC) co-chair Courtney Posey, store manager of Nordstrom Downtown Portland. “We can’t wait to share all that’s new with Portlanders and visitors alike!” 
Through November and December, retail events and promotions will be updated regularly at and social media accounts. A printed “Downtown Portland Wonderland” map will showcase all of the cultural events, holiday happenings, and the stores and restaurants that downtown visitors should not miss this season. Maps will be available online, at local stores and through Clean & Safe’s Sidewalk Ambassadors. Eagle-eyed visitors will also notice Sasquatch biking and walking around downtown while checking off his holiday gift lists! 
PDX Pop Up Shops 
PDX Pop Up Shops are back this year for the eighth year, turning Portland’s vacant retail space into temporary destinations for local designers and artists to “set up shop” for the season. The shops are open Nov. 16 through Dec. 24 and located at Pioneer Place mall at SW 5th and Morrison, and Standard Insurance Center at SW 4th and Salmon. The 2017 PDX Pop Up Shops include: 
  • dfrntpigeon is an urban lifestyle brand run exclusively by Portland's marginalized youth. With the support of New Avenues for Youth, its business model helps young people develop their creative abilities into a potential career path. Community, the fall 2017 collection, features new t-shirt designs, artist prints, and a range of locally produced goods from fair trade coffee to Oregon Tilth certified soap.
  • The Chic Coop is a novel mobile retail concept- an accessories boutique designed to resemble a chicken coop. Stimulate your style with a wide selection of unique jewelry and accessories including necklaces, rings, earrings, bracelets, handbags, and much more. 
  • Portland Saturday Market Indoors brings the shopping experience of our city's nationally recognized open-air weekend market to a brick-and-mortar store, open seven days a week. The shop will offer a wide selection of handmade fine arts and crafts produced locally by Portland Saturday Market artists and artisans.
  • Animal. Plant. Mineral. is a raw goods collection made by humans for humans, incorporating ethically sourced and minimally processed cashmere, brass, wood, clay, leather and living plants into timeless craft. The program has been a launch pad for permanent shops, such as Crafty Wonderland, Boys Fort, and Bridge and Burn. Project partners include the Portland Business Alliance, Clean & Safe District, Prosper Portland, Standard Insurance and Pioneer Place.
Little Boxes 
Downtown Portland is excited to help sponsor Little Boxes local shopping event. The popular Little Boxes shopping event and raffle returns for the 2017 holiday season with an expanded three days to explore Portland’s indie retail shops and unique urban neighborhoods. The citywide shopping event kicks off on Black Friday (Nov. 24) and continues on Small Business Saturday (Nov. 25) and Sunday, Nov. 26.  
Little Boxes encourages shoppers to explore the Little Boxes, small specialty retailers that make our city unique. Participating shoppers visit and make purchases from participating Little Box stores to earn free raffle tickets and unlock prizes over the course of the three-day event. Simply download the Little Boxes App and start shopping. 
For downtown customers participating in Little Boxes, we have extra treats for you! Visit the Umpqua Bank location at Fox Tower at 750 SW Yamhill St between 12 and 4 on Friday, Nov. 24 and Saturday, Nov. 25 to take advantage of free gift wrapping stations stocked with supplies, holiday treats, and show us your Little Boxes app to earn a $5 Smart Park parking voucher off your parking for that day 
Free Parking Sundays 
This year, shoppers will once again receive a special gift: Free parking in SmartPark garages all day on Sunday, Dec. 3, 10 and 17. Between noon and 5 p.m., show your parking ticket at the PDX Pop-Up Shop in Pioneer Place (SW 5th and Morrison) or Boys Fort at 902 SW Morrison. Eligible drivers will receive a $5 parking voucher to cover the day’s cost of parking. 
Holiday Lighting 
Every year, the Clean & Safe District lights more than 750 trees in a 63-block area in the retail core to provide a festive atmosphere. Holiday lighting flips the “on” switch on Nov. 1 and continues in the retail core though early March. Tree trunks on Yamhill and Morrison have enhanced lighting in November and December bringing an even more festive environment to our retail signature streets. On Yamhill and Morrison streets, between Fifth and Sixth Avenue, look for a special installation of snowflakes lighting up the night skies. This year it will be snowing all season long around Pioneer Courthouse. 
Visit Santa 
This year, Santa is traveling from the North Pole to make several stops in downtown Portland. At Pioneer Place, Santa visits beginning Nov. 16, Monday through Saturday from noon to 8 p.m., and Sunday from noon to 6 p.m. Bring your pets for special photos with Santa on Monday evenings from Nov. 20 through Dec. 18. Santa dons his hipster threads on Thursdays, visit for more info. Santa stops by Nordstrom Nov. 25-26, Dec. 1-3, Dec. 8-10, and Dec. 15- 24. 
Menorah Lighting 
Chabad of Oregon hosts a Chanukah Menorah Lighting at Director Park. Join the Festival of Lights celebration on the first night of Chanukah with music, traditional foods, children's crafts and a Menorah Lighting with dignitaries on Tuesday, Dec. 12 from 4:30 to 6:00 p.m. Menorah Lightings occur each night through Tuesday, Dec. 19. Most nights lighting occurs at 5:30 p.m. On Friday, Dec. 15, lighting occurs at 3 p.m. and on Saturday, Dec. 16, lighting occurs at 6 p.m. 
Pioneer Courthouse Square Holiday Events 
Celebrating more than 30 years, Portland’s Living Room is the place to be this holiday season to enjoy free family-friendly holiday events and activities.  The season begins with the Stimson Lumber Tree Arrival on November 9 complete with MarchFourth and Santa. The Annual Tree Lighting Ceremony will be held the day after Thanksgiving, Friday, November 24 at 5:30 p.m. and will include a joyful community sing-a-long of holiday songs. 
Other events include The Great Figgy Pudding Caroling Competition presented by Portland Mall Management, Inc., a fun and festive event that will bring caroling groups of all ages to the heart of downtown on Friday, December 8 from 5:30 – 7:30 p.m.  Prizes will be awarded to the top caroling groups along with a grand prize of $1,000.  The 27th Annual Tuba Christmas Concert presented by SmartPark will be on Saturday, December 9 at 1:30 p.m.  Once again downtown will pulse with the melodic sounds of big brass as over 275 tubas play perform a medley of seasonal songs in unison during this free performance. 
Pioneer Courthouse Square will once again feature performances by local school, art and dance groups providing festive entertainment throughout the holiday season.  A complete list of holiday events and performances taking place at Pioneer Courthouse Square can be found by visiting  
For more information on these campaigns and other downtown happenings, visit, and follow us on social media. To participate in the conversation and follow the campaign on social media, use #downtownpdx and #PDXPopUpShops. 
About the Downtown Marketing Program 
The Downtown Marketing Program is funded through a public-private partnership with the Portland Bureau of Transportation as a component of SmartPark garage operations. The initiative is managed by the Portland Business Alliance and the Clean & Safe District, and is dedicated to promoting the long-term vitality of consumer businesses in downtown Portland. Since its inception in 2006, the Downtown Marketing Program has produced strategic marketing initiatives, events and social media communications, and is a critical economic stimulus to hundreds of small local businesses downtown. For more information, please visit us at, on Facebook at Visit Downtown Portland, on Instagram at @downtownpdx, and on Twitter at @inDowntownPDX. 
Pioneer Courthouse Square 
Pioneer Courthouse Square, Inc. is a non-profit organization whose mission is to manage Downtown’s central public space, Pioneer Courthouse Square, to achieve an active and healthy downtown core.  Hosting more than 300 programmed events each year, through a variety of public and private partnerships, Pioneer Courthouse Square operates within a budget of $2.2M composed of cash and in-kind donations. To view a full schedule of holiday events at the Square please visit